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Volvo CE India launches EC210 excavator to triple market share, offering advanced, efficient, and versatile solutions for India's construction needs.
By Robin Kumar Attri
Volvo Construction Equipment (Volvo CE India) has launched the new EC210 hydraulic excavator, aiming to triple its market share in the 20-tonne segment from the current 4%. This move highlights the company's commitment to the Indian construction equipment market by offering innovative and advanced solutions tailored to local needs.
The EC210 is a 20-tonne class hydraulic excavator designed for various applications, including road building, rock breaking, general construction, waste management, quarries, and sand mining. Key features include:
To achieve its goal of increasing market share, Volvo CE India has launched a new brand campaign, ‘Karo Zyada Ki Umeed’ (Expect More), which emphasizes the EC210’s core values: Performance, Value, Savings, and Uptime.
Volvo CE is implementing a new marketing strategy by launching the EC210 closer to customers in cities like Kolkata, Ahmedabad, Hyderabad, Delhi, and Pune, in addition to Bangalore. The company plans to conduct 210 launch events across the country and hold 185 roadshows to reach as many customers as possible.
Volvo CE has partnered with Shriram AutoMall (SAMIL) to create a robust ecosystem for machine exchange and disposal. This partnership will help customers purchase new Volvo machines by replacing their existing fleet, promoting sustainable practices, and supporting equipment lifecycle management.
Dimitrov Krishnan, Managing Director of Volvo CE India, stated, “As India embarks on its remarkable infrastructure growth journey, we foresee exponential demand for construction and mining equipment. At Volvo CE, we are committed to leading this transformation by offering India-centric solutions through our latest technological innovations. The all-new EC210 exemplifies our dedication to delivering products that offer ‘Zyada’ performance and reduced cost of ownership to the value-conscious Indian customer.”
The EC210 is manufactured by Volvo Eicher Commercial Vehicles and features advanced technology and robust hydraulics, ensuring optimal power and high torque at low RPM. It is designed to perform well in tough conditions, including altitudes up to 2,500 meters and temperatures as low as -15°C.
The excavator is equipped with a spacious and safe operator environment, featuring an adjustable seat, ergonomic controls, and improved visibility. The new I-ECU monitor displays a range of information for efficient operation, reducing operator stress and fatigue.
The EC210 offers ten unique working modes to optimize cycle time and fuel efficiency. Operators can select the most suitable mode for each application, enhancing precision and performance. The innovative ECO mode maximizes fuel efficiency without compromising performance.
Servicing the EC210 is safe and easy, with features like grouped filters, ground-level service access, anti-slip plates, and centralized lubrication points. A user-friendly mobile app allows customers to book services conveniently, ensuring service within 48 hours to maximize machine uptime.
Also Read: CASE India Launches Skid Steer Loader for India Market
With the launch of the EC210, Volvo CE India is poised to increase its market share in the 20-tonne excavator segment significantly. The company's focus on innovation, customer engagement, and sustainable practices positions it as a leader in the rapidly growing Indian construction equipment market.
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