Tata Motors Introduces a 'Customer Care Mahotsav' to Enrich Customer Experience For CV Customers

The primary objective of the Customer Care Mahotsav is to promote interaction with fleet owners and truck drivers, gaining insights into their evolving needs and industry trends.

In a move to enhance the customer experience for commercial vehicle owners, Tata Motors, India's largest commercial vehicle manufacturer, has unveiled the 'Customer Care Mahotsav,' a wide-ranging engagement initiative catering to commercial vehicle customers. Scheduled to run from January 14 to March 30, 2024, this program will be conducted across all authorized Tata Motors service outlets nationwide.

The primary objective of the Customer Care Mahotsav is to promote interaction with fleet owners and truck drivers, gaining insights into their evolving needs and industry trends. The initiative encompasses cautious vehicle check-ups, appealing discounts on select Tata Genuine Parts, and access to value-added services such as Annual Maintenance Contract (AMC), Fleet Management Solutions (FMS), and Fleet Edge.

As part of the program, comprehensive training sessions will be provided to drivers, focusing on safe and fuel-efficient driving practices. Additionally, health check-ups, hygiene kits, and tailored offerings under the Sampoorna Seva 2.0 initiative are included. Sampoorna Seva 2.0 is a complete care package covering the entire vehicle lifecycle, from purchase to end-of-life, featuring breakdown assistance, guaranteed turnaround time, AMC, genuine spare parts, and other industry-leading services.

Girish Wagh, Executive Director at Tata Motors, emphasized the customer-centric approach of the Mahotsav, stating, "This Mahotsav is designed to showcase our rich and diverse service offerings, conduct proper vehicle and driver health check-ups, plus strengthen our relationship with customers and other stakeholders."

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Encompassing all commercial vehicle workshops, including Trucks, Buses & Vans, and Small Trucks, the Customer Care Mahotsav extends a warm invitation to customers and drivers to actively participate and explore Tata Motors' comprehensive range of offerings.

In addition to its class-leading vehicles, Tata Motors distinguishes itself by providing value-added services to ensure hassle-free vehicle lifecycle management. The Sampoorna Seva 2.0 initiative offers a comprehensive care package from vehicle purchase to end-of-life, offering breakdown assistance, guaranteed turnaround time, AMC, genuine spare parts, and other industry-leading services.

The company also offers Fleet Edge, a connected vehicle platform driven by data analytics, providing steadfast support and convenience for businesses in the commercial vehicle sector.

The 'Customer Care Mahotsav' will elevate customer satisfaction and set new benchmarks in the world of commercial vehicle customer service. The 'Customer Care Mahotsav' is a special initiative designed to bring Tata Motors closer to its commercial vehicle owners, boosting a stronger bond with the brand.

This event will feature a series of activities and services aimed at addressing the diverse needs of the customers and providing them with valuable insights into the latest advancements in the commercial vehicle industry.