New Rapido Campaigns Promise Lowest Prices and Instant Relief for Commuters

Key Highlights:
•    Rapido introduces new ads: 'Lowest Price Guaranteed' for cabs and '5 nahi toh 50' for autos.
•    The advertisement show people's struggles and promise quick solutions.
•    Rapido Cab guarantees the lowest price or doubles the money back.
•    '5 nahi toh 50' ensures an auto within 5 minutes or refunds 50 rupees.
•    Rapido aims to be the top choice for cheap and fast rides with its widespread ads.

Rapido, a ride-hailing startup that serves over 100 cities across the country, has launched two dynamic campaigns, 'Lowest Price Guaranteed' and '5 nahi toh 50', which aim to revolutionize cab and three-wheeler auto services, respectively.

In the Rapido Cab ad, commuters are assured of the 'Lowest price guaranteed', with the promise of double the money in their wallets if the price is not the lowest.

Meanwhile, the '5 nahi toh 50' campaign guarantees that an auto would arrive within 5 minutes or deposit 50 rupees into the customer's wallet.

The Other Half, a boutique creative and production agency, created these advertisements that capture commuters' frustrations and difficulties while looking for immediate transportation. Each story vividly depicts the emotional pain of waiting for a ride, emphasizing the critical need for timely and inexpensive transportation, the business stated.

The 360-degree campaigns are marketed across many channels, including Jio Cinema, Connected TV, and Star Sports, using a comprehensive strategy that includes television, digital, print, and BTL. Rapido hopes to position itself as the primary alternative for hassle-free city transport during and after the IPL season by targeting a diversified audience in many languages.

Arjuna Gaur, Film Director, stated, "Our Rapido advertisements capitalize on the frustration of waiting for a cab or an auto, particularly in critical circumstances. We emphasize the necessity of timely transportation and strive to connect emotionally with our audience."

Pavan Guntupalli, Rapido's co-founder, remarked, "Our ads are designed on fundamental category truths, highlighting the distinctive qualities of our offerings. The campaign will enable us to increase brand preference. We're on track to develop Rapido as the unchallenged leader in convenient, economical, and dependable transportation solutions by telling compelling tales (category truths) that touch deeply with our users."

Alsi Read: Rapido Hits 100 Crore Rides, Revolutionizing Commute in India

CMV360 Says

In a Metropolitan city where every minute counts, Rapido's new campaigns resonate deeply with commuters. Waiting for a cab or auto-rickshaw can be frustrating, especially during urgent times. These ads capture the very essence of our daily struggles, offering a glimmer of hope with promises of timely rides at the lowest prices. 

It's a relief to know that Rapido understands our needs and is taking steps to address them. With their commitment to providing convenient and affordable transportation, they're not just providing a service but a solution to our everyday challenges on the road.