Mahindra introduces a Ride-On Electric Toy Tractor for children aged 3+, featuring safety, entertainment, and parental controls. Priced at ₹24,999, available online and at dealerships.
By Robin Kumar Attri
Mahindra launches Ride-On Electric Toy Tractor for kids.
Mini replica of the Mahindra NOVO tractor in red with decals.
Suitable for children aged 3+ with a 7 km/hr top speed.
Remote parental control, BIS certification for safety.
Priced at ₹24,999; available online & at dealerships.
Mahindra Tractors has introduced a Ride-On Electric Toy Farm Tractor for children, designed to give kids a fun and safe outdoor play experience. This innovative toy is a mini replica of Mahindra’s popular NOVO tractor and comes in the brand’s signature red color with NOVO-themed decals.
The toy is suitable for children aged 3 years and above and aims to inspire young minds to learn about tractors and farming while enjoying imaginative play.
The Mahindra Ride-On Toy Tractor is a battery-powered model built at a 1:2.5 scale. It can carry up to 30 kg weight and has a low-riding design with a steering wheel for smooth control.
Dashboard controls: Power, forward/reverse, speed, and parking.
Maximum speed: 7 km/hr.
Seating & wheels: Comfortable seating and skid-free wheels ensure safety.
Remote control: Parents can monitor and control the tractor with a wireless remote that works up to 9 meters.
Certification: BIS certified for quality and safety.
To make playtime even more enjoyable, the toy comes with Bluetooth, USB, and AUX ports, allowing children to listen to nursery rhymes, music, or stories while riding.
Dimensions: 1360mm × 790mm × 750mm
Packaging: 1365mm × 805mm × 650mm
Material: Polypropylene (PP)
The Mahindra Ride-On Electric Toy Tractor is priced at ₹24,999. It is available for purchase through Mahindra Tractor dealerships across India and online at www.mahindratractor.com.
Mahindra also offers a wide range of merchandise, such as remote-control toy tractors, t-shirts, jackets, and bags for tractor enthusiasts.
Mahindra Tractors is one of India’s leading tractor brands, recognized as the country’s largest tractor manufacturer by volume for nearly four decades. The brand produced its first tractor in 1963 through a joint venture with International Harvester Inc., USA.
Known for their tough build and reliable performance, Mahindra tractors are trusted by farmers across challenging terrains. The brand has also earned international recognition, including the Deming Award and the Japanese Quality Medal, making it the only tractor manufacturer to receive both prestigious honors.
Also Read: New Holland to Open Second India Plant to Double Tractor Market Share
Mahindra’s Ride-On Electric Toy Tractor combines fun, learning, and safety for children. Priced at ₹24,999, it allows kids to enjoy outdoor play while connecting with farming culture. With advanced features, parental controls, and entertainment add-ons, this mini tractor is more than just a toy – it’s an experience that inspires curiosity about agriculture from an early age.

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