Kinetic Green Partners with IIFL Samasta Finance to Expand EV Adoption in India

Key Highlights

• Kinetic Green signs MoU with IIFL Samasta Finance.

• The programme to begin in September 2025 during the festive season.

• Financing network spans 370 branches across 13 states.

• Outreach targets 2 lakh+ pre-qualified customers.

• EV lineup includes E-Luna, E-Zulu, and the Safar series.

Electric vehicle manufacturer Kinetic Green Energy and Power Solutions Limited has entered into a Memorandum of Understanding (MoU) with IIFL Samasta Finance Limited to expand access to electric two and electric three-wheelers across India. The collaboration aims to make EVs more affordable and accessible, especially in urban, semi-urban, and rural markets.

Financing Programme Launch in September 2025

The financing programme will roll out in September 2025, coinciding with the festive season when vehicle demand peaks. Under this partnership, IIFL Samasta will serve as an accredited financier for Kinetic Green’s complete product range.

The financing network will be extended through 370 IIFL Samasta branches across 13 states, including Bihar, Gujarat, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Odisha, Puducherry, Rajasthan, Tamil Nadu, Uttar Pradesh, and West Bengal. The initiative will also target over 200,000 pre-qualified customers, supported by joint marketing efforts and co-branded promotional campaigns.

Strengthening EV Reach in Semi-Urban and Rural Markets

Kinetic Green expects the tie-up to bridge financing barriers and boost EV adoption beyond urban centers. The company already has a strong presence with 600+ dealers nationwide and has sold more than 1.5 lakh electric vehicles to date. Its product lineup includes the E-Luna multi-utility e-bike, the E-Zulu electric scooter, and the Safar series of electric three-wheelers for both passenger and cargo use.

Leadership Views

Dr. Sulajja Firodia Motwani, Founder and CEO of Kinetic Green, highlighted that the partnership combines the company’s EV expertise with IIFL Samasta’s financing network to accelerate clean mobility adoption, particularly in semi-urban and rural regions.

Mr. Venkatesh N, Managing Director of IIFL Samasta Finance Limited, emphasized that the collaboration aligns with the company’s mission of inclusive financing. He noted that affordable EV financing would not only promote green transportation but also support economic empowerment for underserved communities.

Broader Impact and Future Plans

The collaboration comes as India pushes for wider electric vehicle adoption to support its environmental and transport policy goals. By addressing financing challenges, the partnership is expected to significantly expand the customer base for EVs.

Kinetic Green has also been strengthening its growth strategy. The company earlier raised $25 million in Series A funding from UK-based Greater Pacific Capital and is reportedly seeking an additional $30 million. It has also partnered with Tonino Lamborghini of Italy to develop electric golf carts and lifestyle carts for global markets.

Also Read: EKA Mobility Partners with Shriram Green Finance for Affordable EV Financing

CMV360 Says

The Kinetic Green and IIFL Samasta Finance partnership marks an important step toward strengthening India’s EV ecosystem. By offering easy financing solutions, it bridges a crucial gap for rural and semi-urban buyers, promoting both sustainability and economic growth. With this move, electric mobility in India is set to reach more communities and markets nationwide.