
Various tractor manufacturers performed differently throughout this time period, with some attaining spectacular growth and extending market shares while others had difficulty in maintaining their market positions.
By Priya Singh
Mahindra & Mahindra, India's top tractor brand, sold 43,364 tractors in June 2023.

Domestic sales in the Indian tractor sector increased by 4.19% during June 2023 as compared to the same month of the previous year. This increase in sales is good news for the agricultural machinery sector, which is vital to India's agrarian economy.
Various tractor manufacturers performed well throughout this time period, with some attaining spectacular growth and extending market shares while others had difficulty in maintaining their market positions. This introduction provides a summary of current sales patterns, laying the groundwork for a deeper dive into the individual performances of India's main tractor manufacturers in June 2023.
| Manufacturer | June 2023 | June 2022 | % Growth | MS Jun’ 23 | MS Jun’ 22 | MS YoY ||--------------|-----------|-----------|----------|------------|------------|--------|| M&M Group | 43364 | 39825 | 8.89 | 44.05 | 42.15 | 1.90 || TAFE | 18199 | 17808 | 2.20 | 18.49 | 18.85 | -0.36 || Sonalika | 12056 | 11317 | 6.53 | 12.25 | 11.98 | 0.27 || Escorts | 9270 | 9265 | 0.05 | 9.42 | 9.81 | -0.39 || John Deere | 7674 | 8036 | -4.50 | 7.80 | 8.51 | -0.71 || New Holland | 3279 | 3075 | 6.63 | 3.33 | 3.25 | 0.08 || Kubota | 1954 | 2390 | -18.24 | 1.99 | 2.53 | -0.54 || Indo Farm | 530 | 515 | 2.91 | 0.54 | 0.55 | -0.01 || Preet | 549 | 546 | 0.55 | 0.56 | 0.58 | -0.02 || VST | 460 | 458 | 0.44 | 0.47 | 0.48 | -0.02 || Force | 280 | 323 | -13.31 | 0.34 | 0.39 | -0.06 || Captain | 580 | 422 | 37.44 | 0.59 | 0.45 | 0.14 || ACE | 207 | 335 | -38.21 | 0.21 | 0.35 | 0.14 || SDF | 73 | 72 | 1.39 | 0.07 | 0.08 | 0.00 || Total | 98438 | 94477 | 4.19 | 100.00 | 100.00 | |
Mahindra & Mahindra, India's top tractor brand, sold 43,364 tractors in June 2023 in comparison to 39,825 tractors sold in June 2022. The brand experienced a growth of 8.89%. Furthermore, Mahindra's market share increased by 1.90%.
Also Read: Mahindra FES overall tractor sales increased by 6% in June 2023
TAFE, one of the biggest tractor manufacturers, saw a 2.20% growth in sales in June 2023, with 18,199 tractors sold. However, the company's market share decreased.
Sonalika International saw significant growth in June 2023, selling 12,056 tractors, a 6.53% increase over June 2022. The brand's market share increased by 0.27% as well.
Escorts Tractor sales increased by 0.05% in June 2023, selling 9,270 units. Despite this, its market share fell by 0.39%.
John Deere saw a 4.50% reduction in domestic sales in June 2023 by selling 7,674 tractors. The company's market share fell by 0.71% as well.
New Holland's sales climbed by 6.63% with 3,279 tractors sold in June 2023. The brand's market share increased slightly by 0.08%.
Kubota, the Japanese tractor manufacturer, saw a severe 18.24% drop in sales in June 2023, selling only 1,954 units. In addition, the brand's market share fell by 0.54%.
Captain Tractor experienced significant growth, with a 37.44% increase in sales in June 2023, selling 580 tractors. The brand's market share increased by 0.14% as well.
Preet's Domestic tractor sales increased by 0.55% in June 2023, with a total of 549 tractors sold. The company's market share, on the other hand, fell by 0.02%.
Indo Farm Tractor sales increased by 2.91% in June 2023, with 530 tractors sold. The company's market share decreased by 0.01%.
VST's Domestic tractor sales in June 2023 were 460 tractors, representing a 0.44% rise in sales. However, the brand's market share fell by 0.02%.
Force tractors saw a 41.16% decrease in sales, selling 243 units in June 2023. The company's market share fell by 0.19% as well.
Domestic ACE tractor sales decreased by 38.21% in June 2023, with 207 units sold compared to June 2022. As a result, the market share fell by 0.14%.
SDF tractor sales increased by 1.39% in June 2023, with 73 tractors sold. SDF tractors, on the other hand, maintained their market share.
The June 2023 domestic tractor sales report shows 98,438 tractors sold. This resulted in a 4.19% increase in domestic tractor sales in June 2023. Overall, domestic tractor sales in June 2023 showed a healthy growth trend, laying the groundwork for possibly remarkable sales in the future season.
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