Daewoo and Mangali Industries Collaborate to Introduce Lubricants in India

Key Highlights:

• Daewoo partners with Mangali Industries in India.

• Introducing premium lubricants for local conditions.

• Products for passenger vehicles, trucks, tractors, and farm use.

• Focus on engine life, fuel efficiency, and sustainability

• Tailored offerings with global quality standards

Daewoo, a globally recognised brand, has officially entered the Indian automotive lubricant market by forming a strategic partnership with Mangali Industries Limited. This move marks Daewoo's first major step into India’s growing automotive sector, aiming to offer high-quality lubricants suited for Indian driving conditions.

Global Expertise, Local Focus

The partnership will combine Daewoo’s international experience with Mangali Industries' local market knowledge. The newly introduced lubricant range is designed to meet the performance and durability needs of Indian consumers. These lubricants are positioned as accessible yet premium products, balancing quality with affordability.

Wide Range of Lubricant Products

The product line will serve multiple vehicle categories, including:

• Passenger Vehicles

• Commercial vehicles (Truck)

• Agricultural machinery (Tractor)

This wide coverage shows Daewoo’s intent to support every segment of the Indian vehicle market, from personal to professional use.

Commitment to the Indian Market

Vineet Singh, Director of Strategy and Growth at Daewoo, emphasized the brand’s long-term commitment to India. He stated that the collaboration with Mangali Industries is not just a business move, but a dedicated effort to strengthen the Indian automotive ecosystem by providing reliable lubrication solutions.

Adapting to Local Needs

Sang-hwan Oh, Deputy General Manager at POSCO Korea, expressed his excitement about the unveiling. He assured that Daewoo is maintaining its international standards while also tailoring its offerings to suit Indian conditions. This highlights the brand’s focus on adapting its global expertise to the specific needs of Indian drivers and road environments.

Meeting the Market’s Changing Demands

The Indian lubricant market is evolving, with growing demand for better quality, fuel efficiency, and environmentally friendly products. Daewoo aims to meet these changing needs by offering lubricants that:

• Extend engine life

• Improve fuel economy

• Support sustainable mobility

With this, the Daewoo is set to compete in a market currently led by both domestic and international brands.

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CMV360 Says

The Daewoo-Mangali Industries alliance marks a new chapter in India’s automotive lubricant sector. By offering high-performance, premium lubricants designed for Indian conditions, Daewoo is ready to become a trusted name in a competitive market.