Continental Tires Opens Flagship Dealership in Bengaluru

Key Highlights:

• Continental Tires has opened its flagship Continental Premium Drive dealership in Bengaluru.
• The facility is the largest tyre and alloy wheel outlet in the city, covering 3,200 square feet.
• It offers premium car tyres, branded alloy wheels, and comprehensive car wash services.
• This expansion is part of Continental's strategy to enhance customer experience and grow its presence in South India.
• The company aims to increase its geographical presence and improve services with its 'In the Market, For the Market' approach.

Continental Tires, a premium tyre manufacturer, has opened its flagship Continental Premium Drive dealership (CPD) in Subramanyapura, Gubbalala, Bengaluru, expanding its retail presence in South India, an important regional market.

The facility, which spans 3,200 square feet, is the city's largest tyre and alloy wheel store, offering a vast assortment of high-quality products such as premium car tyres, branded alloy wheels, and complete car wash services.

Commitment to Quality and Customer Experience

Samir Gupta, Managing Director of India and Head of the Central Asia Region for Continental Tires, stated at the inauguration, "The new addition to Subramanyapura demonstrates our superior customer experience and strong relationships with customers in southern India. We are committed to providing our customers with the best products and services in the region. Furthermore, the new outlets in the region will help the company meet its commitment to safety, comfort, and performance.”

Strategic Growth and Product Portfolio

Continental Tire's expansion of CPD stores corresponds with the company's 'In the Market, For the Market' strategy, which aims to increase geographical presence, deliver better services, and improve customer experiences.

Continental offers a premium range of tyres that covers automobiles, trucks, buses, two-wheelers, and speciality vehicles. Their portfolio also features smart solutions and services designed for fleet management and tyre dealers.

In fiscal 2023, one of the world's largest tyre manufacturers made 14 billion euros in sales from the tyres business. Continental's tire division employs about 56,000 people worldwide, with 20 production and 16 development facilities.

Also Read: Continental Unveils New Transportation Tech at IAA Transportation 2024

CMV360 Says

Continental Tires' expansion into Bengaluru is a promising move for customers in South India. The new flagship dealership offers a broad range of premium products and it also emphasizes the company's commitment to quality and customer satisfaction. 

With plans for further expansion, Continental is set to enhance its presence and service offerings in the region, benefitting local customers and the broader market.