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MS Dhoni becomes a brand ambassador for Swaraj Tractors.


By Priya SinghUpdated On: 05-Jun-2023 09:47 AM
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ByPriya SinghPriya Singh |Updated On: 05-Jun-2023 09:47 AM
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MS Dhoni will appear in an upcoming advertising campaign for Swaraj tractors. The advertisement aims to highlight the remarkable attributes and unrivalled benefits of Swaraj tractors, enabling farmers to increase their productivity and efficiency on the f

MS Dhoni will appear in an upcoming advertising campaign for Swaraj tractors. The advertisement aims to highlight the remarkable attributes and unrivalled benefits of Swaraj tractors, enabling farmers to increase their productivity and efficiency on the farm.

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MS Dhoni, the wicket-keeper-batsman, farmer, and existing Swaraj Tractors user, will now formally support the brand. His partnership with Swaraj Tractors would strengthen the brand's commitment to providing farmers in India with innovative and dependable mechanisation solutions.

Dhoni's involvement, as a satisfied customer of the brand, would serve as a strong witness to Swaraj Tractors' continuous commitment to offering cutting-edge and dependable agricultural solutions to farmers across India.

MS Dhoni, recognized for his strong ties to the farming community and broad knowledge of the agricultural sector, has joined Swaraj Tractors as a brand ambassador. The collaboration was officially announced, coinciding with the highly anticipated premiere of Swaraj's next series of tiny and lightweight tractors, appropriately dubbed the "Swaraj Target."

Also Read: Swaraj Tractor Introduces the 'Target' Series of Compact Lightweight Tractors

"Coming from a small town, farming is always fascinating to me. When I began spending more time on my farm during the epidemic, I understood that we needed farm mechanization to save time, and a powerful tractor to complete the job. This prompted me to select Swaraj, and I am really pleased with the product and am now formally linked with it," MS Dhoni said.

Rajesh Jejurikar, Executive Director & CEO of M&M Ltd.'s Auto and Farm Sector, expressed his excitement in announcing the partnership between Swaraj Tractors and MS Dhoni. He highlighted that Dhoni's personal experience as a farmer, as well as his present use of a Swaraj tractor on his farm, made him an ideal candidate to support the brand.

Jejurikar is convinced that Dhoni's endorsement will act as a major motivator for young and innovative farmers to embrace farm mechanization's benefits.

MS Dhoni will appear in an upcoming advertising campaign for Swaraj tractors. The advertisement aims to highlight the remarkable attributes and unrivalled benefits of Swaraj tractors, enabling farmers to increase their productivity and efficiency on the farm.

Swaraj Tractors was established in 1974 to be a self-reliant tractor brand and manufacture top-end tractors for Indian buyers. Swaraj has a wide portfolio of tractors, especially farm machinery, which makes it the top tractor brand in India. Swaraj was also acquired by Mahindra Tractors because of its enormous growth and growing customer base.

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