Mahindra Truck and Bus Strengthens Its Network with New Dealership in Ayodhya

The inauguration of Sunrise Truck and Bus dealership represents a significant milestone in Mahindra's Truck and Bus Division's expansion strategy. The new dealership aims to strengthen the brand's presence and deliver unmatched services to customers in the northern region of India

Mahindra's Truck and Bus Division(MTBD) celebrated a remarkable year of success with outstanding year-on-year growth of over 50% in business volume for the fiscal year 2023. MTBD has a strong presence in the Indian CV market, having already risen to third place in a number of sectors and markets.

To celebrate this achievement, MTBD has inaugurated Sunrise Truck and Bus, its state-of-the-art dealership in Ayodhya, Uttar Pradesh. Ayodhya is the state's emerging economic hub, making it an ideal location for a 3S facility with significant market potential for both heavy and light commercial vehicles.

The inauguration of Sunrise Truck and Bus dealership represents a significant milestone in Mahindra's Truck and Bus Division's expansion strategy. The new dealership aims to strengthen the brand's presence and deliver unmatched services to customers in the northern region of India, a market that holds immense potential for growth and development in the commercial vehicle sector.

"The ongoing growth of the Indian CV market provides an opportunity for MTBD to extend its market position and become a market leader. We are confident that the addition of new dealerships to our network, as well as the new BLAZO X BS6 HCV and FURIO BS6 ICV, ranges with Service Guarantees and Best-in-Class Mileage, will raise the bar for our partners, customers, and the entire ecosystem, further strengthening our market position. We are pleased about the potential ahead and look forward to offering our customers creative and efficient transportation options," stated Jalaj Gupta, Business Head - Commercial Vehicles, Mahindra & Mahindra Ltd.

Santosh Singh, Managing Director, Sunrise Truck and Bus, Ayodhya, remarked at the dealership's inauguration, "The dealership provides us with an opportunity to recreate the same high standards by leveraging our extensive industry knowledge. We also offer driver housing, 24-hour breakdown assistance, and AdBlue."

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The Mahindra BLAZO X, FURIO, OPTIMO, and JAYO CV truck series have double service guarantees as well as best-in-class fuel efficiency. Moreover, Sunrise Truck and Bus will assist customers in availing finance and insurance solutions tailored to their specific requirements. This will simplify the purchasing process for individuals and businesses, fostering economic growth in the region.

MTBD has also guaranteed uptime on its Breakdown service by getting the vehicle back on the road in 48 hours or compensating the customer Rs 1000 per day. Furthermore, a guaranteed turnaround time of 36 hours at a dealer workshop or corporation will pay Rs 3000 per day.

The dealership offers a wide array of Mahindra commercial vehicles, including trucks and buses designed for various applications. Customers can explore and test-drive the latest models, receiving expert guidance from highly trained sales professionals.

As Mahindra's Truck and Bus Division continues to expand its footprint across India, the Sunrise Truck and Bus dealership in Ayodhya, Uttar Pradesh, signifies a commitment to delivering excellence, innovation, and value to its customers while contributing to the economic development of the region.