Mahindra Dominates E3W Market: Emerges as Top-Selling Last Mile Mobility Manufacturer

Achieves Remarkable 55.1% Market Share in L5 EV Category Year-to-Date FY24

Mahindra Last Mile Mobility Limited (MLMML), a subsidiary of Mahindra & Mahindra Limited, has firmly established its dominance in the electric three-wheeler market in India, achieving a significant milestone in the current fiscal year.

With a 55.1% market share in the L5 EV category Year-to-Date (YTD) FY24, MLMML has strengthened its position as the preferred choice for electric last-mile mobility solutions in the country.

In just eight months, MLMML has seen remarkable growth and has sold an impressive 40,000 electric vehicles. This surge in demand can be attributed to the successful launch of two new products - the Treo Plus and the e-Alfa Super rickshaw and cargo variants.

These additions to the product lineup not only fulfil the evolving needs of consumers but also highlight Mahindra's commitment to driving sustainable last-mile mobility solutions in India.

The overwhelming response to Mahindra's electric three-wheelers highlights the growing demand for eco-friendly transportation options nationwide. To keep pace with this increasing demand, MLMML has ramped up its production capacity threefold.

The company's manufacturing plants, strategically located in Bengaluru, Haridwar, and Zaheerabad, are now operating at full throttle to meet the ever-growing market demand.

Diverse Range of Electric Three-Wheelers in India

MLMML's diverse range of three-wheeler EVs includes popular models such as Treo, Treo Plus, Treo Zor, Treo Yaari, Zor Grand, e-Alfa Super, and e-Alfa Cargo. Mahindra offers many options in the three-wheeler category to fulfil the specific needs and preferences of the customers.

CEO Suman Mishra Highlights Customer-Centric Approach

Suman Mishra, the Managing Director and CEO of MLMML underscores the company's dedication to prioritizing customer needs. In FY24, the company’s customer-centric initiatives have reinforced the commitment to electrifying last-mile transportation. The sale of 40,000 E3W within eight months highlights the inclusive income opportunities our EVs offer to drivers.

Also Read: EV Sales Report: How E-3W Goods and Passenger Segments Performed in Jan 2024

UDAY Program: Ensuring Customer Well-Being

As part of its customer-focused approach, MLMML offers the UDAY program, aimed at enhancing driver well-being. This scheme provides drivers with accident insurance coverage of INR 10 Lakh for the first year upon purchasing an electric three-wheeler in India.

As India continues its transition towards cleaner and greener mobility solutions, Mahindra Last Mile Mobility Limited remains at the forefront, delivering innovative electric vehicles that not only meet but exceed consumers' expectations.

With a strong market presence and a commitment to sustainability, MLMML is poised to further consolidate its position as the leader in India's electric three-wheeler segment.