Bridgestone Unveils Next-Gen Tyre Technology with TURANZA 6i

Key Highlights:
•    Bridgestone India launches TURANZA 6i, a new tyre for Indian drivers.
•    TURANZA 6i uses ENLITEN tech for better performance and eco-friendliness, perfect for electric vehicles.
•    TURANZA 6i offers a smooth ride, fuel efficiency, and durability, showing Bridgestone's commitment to quality.

Bridgestone India has launched its latest tyre innovation, the Bridgestone TURANZA 6i, a next-generation tyre designed to reinvent the premium driving experience for Indian drivers.

The TURANZA 6i is built around Bridgestone's unique ENLITEN technology, demonstrating the brand's global leadership in tyre innovation. This technology not only improves the tyre's performance criteria, but also meets the modern market's eco-friendly and efficiency needs, especially for the expanding electric vehicle (EV) category.

The TURANZA 6i is the result of Bridgestone's strategic development in the Passenger Radial sector, demonstrating the company's commitment to providing top-tier products for India's developing automotive scene. This new tyre is offered in an amazing 36 SKUs, ranging in size from 14 inches to 20 inches, ensuring a wide range of applications across many vehicle categories.

The TURANZA 6i promises a 'Premium Riding Comfort' experience, with a smooth and quiet ride dubbed the 'Most Comfortable Seat on the Road.' This characteristic, together with the tyre's higher fuel efficiency and prolonged wear life, distinguishes the TURANZA 6i as a best product for drivers looking for a better driving experience without sacrificing performance or sustainability.

Hiroshi Yoshizane, Managing Director of Bridgestone India, expressed happiness for the new beginning, saying, "TURANZA 6i demonstrates our unwavering commitment to introducing cutting-edge tyre technologies to the Indian market. Our investment in ENLITEN technology demonstrates our dedication to providing products that match the dynamic and expanding needs of Indian consumers, emphasising superior comfort, prolonged tyre life, and increased fuel efficiency."

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Rajarshi Moitra, Chief Commercial Officer of Bridgestone India, emphasized the brand's customer-centric approach, stating, "With the TURANZA 6i, we are reaffirming our commitment to providing premium comfort through superior quality. This tyre demonstrates our commitment to catering to the premium car sector and will be available at our premium shops nationwide."

CMV360 Says

Bridgestone's most recent product represents the company's adaptive strategy to shifting automotive trends in India, emphasizing its role in supplying the premium segment's expanding demand.