Michelin Opens First Experience Store in India at Nashik

Key Highlights:

• Michelin has launched its first-ever Experience Store in India, located in Nashik.
• The facility spans over 25,000 sq. ft and offers tyre services, car care, PPF coating, and separate service areas for cars and trucks.
• The store features a Michelin Wall, Heritage Wall, and Display Zone.
• Bharat Tyres brings nearly 50 years of aftermarket experience, and this is their second facility in Nashik.
• Sustainability features like RO-based car washing and a customer lounge make it a modern and eco-friendly service hub.

Michelin has officially opened its first-ever Experience Store in India, setting up shop in Nashik, Maharashtra. The new store was inaugurated on July 12, 2025, through a partnership with Bharat Tyres, a long-established player in the tyre service and distribution space. Located in Adgaon on the busy Mumbai-Agra highway, the outlet is now the largest Michelin retail facility in the country. The Experience Store covers over 25,000 square feet, offering a wide range of services aimed at providing not just tyres, but a full car care experience.

Why Nashik?

The choice of Nashik wasn’t random. Michelin sees it as a growing transportation hub, with rising demand for premium vehicles and increasing customer interest in quality services. The strategic location on a major highway further strengthens Michelin’s outreach in Western India.

What the Store Offers

This new Michelin Experience Store is more than just a tyre shop. It combines advanced service offerings with customer-friendly features to make it a one-stop destination for vehicle owners. Key services available include:

• Tyre installation
• Wheel alignment and balancing
• Puncture repair
• Full car detailing
• Paint Protection Film (PPF) coating

The store is designed to handle both passenger and commercial vehicles, with designated parking and service zones for cars and trucks.

Eco-Friendly and Customer-Centric

In keeping with Michelin’s global push for sustainability, the new store features an RO (Reverse Osmosis) water system for car washing. This reduces water waste and supports eco-friendly operations. To enhance the customer experience further, the outlet includes a comfortable lounge area and a team of trained service professionals ready to assist visitors.

Leadership insights:

Speaking about the launch, Shantanu Deshpande, Managing Director of Michelin India, said the aim is to offer a deeper connection with the Michelin brand. “This store goes beyond just selling tyres; it’s about delivering an immersive experience,” he noted. Inside the facility, customers can explore:

• The Michelin Wall, highlighting the company’s journey and milestones
• A Heritage Wall, telling the story of both Michelin and Bharat Tyres
• A Display Zone, where innovations in electric mobility and sustainability are showcased

About Bharat Tyres

Bharat Tyres, headed by Gejoe Thomas, has been serving the automotive aftermarket for nearly 50 years. What began as a tyre service operation has now grown into a full-fledged car care and international tyre distribution business. This Nashik outlet is their second facility in the city, marking a new phase of expansion for the brand.

About Michelin

Founded in 1889, Michelin is one of the world’s leading tyre manufacturers. With operations in 175 countries and over 129,800 employees worldwide, the company supplies tyres and components across industries like mobility, aviation, construction, and healthcare. Apart from manufacturing, Michelin is also known globally for its MICHELIN Guide, which rates top restaurants and hotels.

Also Read: Michelin India Opens First Tyres & Services Store in Lucknow

CMV360 Says

The Nashik Experience Store marks an important step for Michelin in India, blending high-quality services with a deeper brand engagement. With Bharat Tyres' local expertise and Michelin’s global strength, this facility is expected to set a new benchmark for tyre retail in the country.