FarmerCore: AGCO's New Initiative for Farmers and Dealers

AGCO, a leading player in agricultural machinery, is transforming the farmer and dealer experience with FarmerCore, a global initiative. This new approach puts farmers first by offering them convenient, personalized service through a mix of physical and digital tools.

FarmerCore is redefining how sales and service work by using tools that link dealers with farmers, both offline and online. Whether farmers are looking for products or managing their operations during the season, this program integrates digital and physical aspects throughout the entire buying and ownership process, creating a high-quality solution for on-farm needs.

Eric Hansotia, AGCO's Chairman, President, and CEO, confirms that AGCO's main focus is on prioritizing farmers in every aspect of their operations. He stresses that FarmerCore strengthens its commitment to providing farmers with complete access by smoothly combining physical and digital experiences, thereby increasing brand loyalty and customer engagement.

FarmerCore provides mobile service trucks, local parts access, and 24/7 online support. FarmerCore makes it possible with mobile service units, while dealerships remain anchors in communities.

FarmerCore is based on three core pillars: an on-farm mindset, smart network coverage, and digital engagement. An on-farm mindset involves dealers meeting customer needs throughout their equipment ownership journey. Smart network coverage is a flexible network with service centres, parts-only locations, and "light" retail outlets that cater to diverse needs, and lastly, Digital engagement where one can have 24/7 online access to sales, support, and tools like online parts purchasing and dealer storefronts.

The success of the FarmerCore model has been shown regionally through AgRevolution, an AGCO-owned agricultural equipment dealer serving farmers in Kentucky, Illinois, and Indiana.

Stacy Anthony, CEO of AgRevolution, highlights that their farmer-centric approach, along with the implementation of FarmerCore assets, results in an outstanding on-farm experience throughout the ownership journey. He expresses enthusiasm about the unlimited potential this innovative, farmer-centric model will bring to AGCO's dealer network and farmers globally.

With FarmerCore, convenience and personalization are the key elements of the agricultural equipment experience. This innovative program is to be launched in select North and South American dealerships this year, with further expansion planned throughout 2024.