CMV360 Weekly Wrap-Up | This Week That Mattered (April 10-15): Mahindra will launch 40 tractor models under the new OJA brand.

The Mahindra Oja tractor platform will produce 40 models, ranging in power from 20hp to 70hp, and will be targeted in four key geographies over the next three fiscal years, beginning this year.

Welcome to the CMV360 Weekly Wrap-Up, where we offer you the most recent automotive news and developments.

Retail Tractor Sales Report for March 2023 Shows Increase of 3.83%

FADA's latest retail tractor sales report shows that tractor brands sold 81,067 units collectively, where Mahindra & Mahindra, Swaraj Division, Sonalika, Escorts Ltd, and TAFE Ltd saw an increase in their sales figure. In contrast, VST, Force, Preet, and Eicher saw a drop in their sales compared to last year.

Mahindra will launch 40 tractor models under the new OJA brand.

The Mahindra Oja tractor platform will produce 40 models, ranging in power from 20hp to 70hp, and will be targeted in four key geographies over the next three fiscal years, beginning this year.

The four sub-tractor platforms are Sub-Compact, Compact, Small Utility, and Big Utility tractor categories, with 40 models available at various HP levels.

Sales of buses are expected to increase in FY23.

Following the pandemic's impact, the Indian bus sector had a robust sales comeback in FY23. While the light and medium duty (LMD) bus segment reached a new high in volume last fiscal year, the heavy-duty (HD) category has yet to reach a new high, but it is improving.

Ashok Leyland, a market leader in the heavy-duty bus segment, increased its total bus volumes to 10,819 units in FY23, up from 3,789 units in FY22.

Euler Motors launches updated HiLoad e-3w with 170km range and 13 kWh battery pack

Euler Motors, an electric vehicle manufacturer, has unveiled an improved version of its HiLoad EV, claiming it boasts the largest battery pack and highest range in the electric three-wheeler cargo market. As per the company, the new HiLoad has a 13 kWh battery pack, 170km ARAI-certified range and a 30% larger payload capacity and 30% earnings than any other 3W cargo in India.

MRF is the second most valuable and powerful tyre brand.

MRF has shared that Brand Finance has named it the world's second most valuable and strongest tyre brand, trailing only Michelin and Pirelli. According to the most recent Brand Finance analysis on the world's most valuable and strongest tyre brands, MRF Limited has emerged as the world's second strongest tyre brand.

Keshub Mahindra, former Chairman of the Mahindra Group, died at the age of 99.

With a net worth of $1.2 billion, the former chairman of Mahindra & Mahindra was the oldest billionaire in India. Keshub Mahindra was born in Shimla on October 9, 1923, and attended the University of Pennsylvania in the United States. On October 2, 1945, his father Jagdish Chandra Mahindra, together with his brother Kailash Chandra Mahindra and Malik Ghulam Muhammad, co-founded the Mahindra Group as Mahindra and Muhammad. At the time, the corporation was merely a steel trading enterprise. Subsequently, in 1948, the company was renamed Mahindra and Mahindra.

Ashok Leyland launches an e-Marketplace for second-hand Commercial Vehicles.

Ashok Leyland, the Hinduja Group's Indian flagship and the country's foremost commercial vehicle manufacturer, has launched its Used Commercial Vehicles e-marketplace.

Customers will be able to find vehicles of their choice thanks to the e-marketplace's features such as confirmed vehicle photos, validated documentation, and evaluation reports. Sellers can also list their vehicles for liquidation with a few easy clicks.

Omega Seiki Mobility is in the process of establishing two new EV factories in south India.

Omega Seiki Mobility, India's largest EV producer, has announced plans to invest $200 million in the establishment of two EV manufacturing plants in South India. The plants will primarily manufacture electric three-wheelers and trucks for the domestic market.