Balkrishna Industries Limited Enters India’s On-Highway Tyre Market with CV Range

Key Highlights:

• BKT enters India’s on-highway tyre market.

• Launches two-wheeler and M&HCV tyre range.

• Targets 5% market share by FY30.

• ₹3,500 crore investment under Vision 2030.

• Aims ₹23,000 crore revenue by 2030.

Mumbai-based Balkrishna Industries Limited (BKT), widely known for its leadership in off-highway tyres, has officially entered India’s on-highway tyre market. The announcement was made on February 24, 2026, marking a major step in the company’s long-term growth strategy under Vision 2030.

With this move, BKT has launched its first consumer tyre products for two-wheelers and medium & heavy commercial vehicles (M&HCV). The company is targeting a 5% market share by FY30 and aims to grow its overall revenue to ₹23,000 crore by 2030, supported by a ₹3,500 crore investment.

Vision 2030: ₹23,000 Crore Revenue Target by FY30

BKT’s entry into the on-highway segment is part of its structured and disciplined Vision 2030 roadmap. The company plans to scale responsibly while maintaining strong profitability and engineering standards.

Rajiv Poddar, Joint Managing Director, BKT, stated that the ₹23,000 crore revenue goal represents a 2.2x increase from FY25 levels. The growth plan is clearly defined and focused on long-term sustainability, clarity in execution, and operational excellence.

Under Vision 2030, BKT expects its revenue mix to be:

• 70% from off-highway tyres

• 20% from on-highway tyres

• 10% from third-party carbon black sales

National Campaign ‘Elevate Your Drive’ Launched

Alongside the product launch, BKT unveiled a new national brand campaign titled ‘Elevate Your Drive’. The campaign features Bollywood actor Ranveer Singh as the brand ambassador.

The company also introduced a refreshed brand architecture under the corporate identity ‘BKT - Growing Together’, structured into two pillars:

• BKT Tyres– Covering the full tyre portfolio across off-highway and on-highway segments

• BKT Carbon – Representing its carbon black and industrial materials business

This rebranding aligns with BKT’s plan to expand while strengthening its identity across product categories.

Commercial Vehicle Tyres to Launch in Q1 FY2026-27

For the commercial vehicle segment, BKT will introduce two M&HCV radial tyre models in April-June 2026:

• BKT m.Loadxpert (11.00R20)

• BKT Milexpert RG (295/90R20)

These tyres are designed for demanding applications such as:

• Cement transport

• Construction logistics

• Regional cargo movement

Each tyre undergoes:

• 138 in-process quality checks

• More than 20 design verification tests

• Testing in NABL-accredited laboratories

The focus is on durability, mileage, load-carrying strength, and performance under heavy operating conditions.

Focus on Product Leadership and Distribution Strength

Satish Sharma, Senior President and Director - Business Development and Strategy at BKT, emphasized that the company remains focused on durability, mileage, comfort, and advanced performance across:

• 2-Wheeler

• Truck Bus Radial

• Passenger

• Light Truck categories

BKT is also introducing industry-first initiatives, such as:

• A pure distribution play ensuring wide reach with zero channel conflict

• A ‘Journey Assistance Program’ for riders

• ‘Save the Casing’ program for better tyre lifecycle management

• End-user loyalty platforms

The company’s strategy combines product leadership, strong distribution, and consumer trust to achieve its 5% market share target by FY30.

₹3,500 Crore Investment to Support Expansion

To strengthen its on-highway presence, BKT has committed ₹3,500 crore (approximately USD 400 million). The investment will be used for:

• Expanding manufacturing capacity

• Enhancing R&D capabilities

• Vertical integration through BKT Carbon

• Expanding the distribution network

The new products will be distributed through BKT’s existing nationwide distributor and dealer network. The rollout will happen in phases, starting with high-demand markets.

A Global Player Expanding in India

Founded in 1987, BKT manufactures more than 3,600 specialised products for agriculture, construction, mining, and material handling sectors. The company serves customers across 163 countries and is globally recognised for its off-highway expertise.

With its entry into the on-highway tyre segment, BKT is now positioning itself as a comprehensive mobility solutions provider in India, aiming to support the country’s growing transportation needs with safe, reliable, and value-driven products.

Also Read: BharatBenz Strengthens West Bengal Presence with Raniganj Dealership, 5 More Touchpoints Planned for 2026

CMV360 Says

BKT’s entry into India’s on-highway tyre market marks a significant milestone in its growth journey. Backed by a ₹3,500 crore investment and a clear Vision 2030 roadmap, the company aims to capture 5% market share by FY30. With new two-wheeler and commercial vehicle tyres, strong distribution, and brand repositioning, BKT is set to strengthen its footprint in India’s evolving mobility sector.