By Priya Singh
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Updated On: 14-Sep-2023 11:20 AM
The Tata LPT 1916, which was unveiled at the Truck Utsav, has the largest payload in its segment. It has a 3.3-litre diesel engine and a walkthrough LPT interior optimized for driver comfort in both day and sleeper versions.
Truck Utsav will take place in cities including Delhi, Faridabad, Gurugram, Bengaluru, Jaipur, and Chennai, among others.
Tata Motors, India's largest commercial vehicle manufacturer, has announced the start of 'Truck Utsav,' an innovative customer interaction program. This unique event is set to raise awareness of the company's latest vehicles and mobility solutions by displaying creative and technologically advanced trucks with distinctive value-added services.
The launch comes as a testament to Tata Motors' commitment to innovation, sustainability, and shaping the future of transportation. Truck Utsav will take place in cities including Delhi, Faridabad, Gurugram, Bengaluru, Jaipur, and Chennai.
One of the major highlights of the event will be the unveiling of Tata Motors' newest lineup of commercial vehicles, including trucks, buses, and electric vehicles. The company has been at the forefront of electric mobility in India, and at 'Truck Utsav,' visitors can expect to witness their latest electric offerings, further reinforcing Tata Motors' commitment to a sustainable future.
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The Tata LPT 1916, which was unveiled at the Truck Utsav, has the highest payload in its segment, allowing fleet owners to earn more and profit more, according to a press statement. It has a 3.3-litre diesel engine and a walkthrough LPT interior optimized for driver comfort in both day and sleeper versions.
The LPT 1916 has been built to provide maximum profitability and dependability, with features such as cruise control, Gear Shift Advisor, dual-mode fuel economy switch, low-rolling-resistance tyres, and engine brake.
Mr. Rajesh Kaul, Business Head - Trucks, Tata Motors, commented on the occasion, "At Tata Motors, our commitment to providing customer-centric mobility solutions drives everything we do. Truck Utsav, our most recent campaign, exemplifies our dedication to engaging with our valued customers and partners. The all-new Tata LPT 1916, equipped with a fuel-efficient powertrain and best-in-class amenities, will establish the highest standards in the segment for customer profitability. Truck Utsav is the ideal venue for engaging with our customers and gaining useful information and relationships. We look forward to meeting our customers for lively discussions at this unique event."
For over seven decades, Tata Motors' truck lineup has aided in the development of the country. Beyond the BS6 Phase 2 statutory criteria, the business has upgraded the vehicles 'bumper to bumper' with more amenities, efficient powertrains, and deeper value-adds.
Aside from purchasing the best-in-class vehicle, fleet owners benefit from improved fuel efficiency, lower operating expenses, high vehicle uptime, real-time vehicle tracking, and analytics for efficient fleet management.
To provide consumers with the most options, the firm has launched several industry firsts, including world-class cabins, vehicles with the highest load-carrying capacity in their segment, ideal body styles, larger decks, cutting-edge technologies, and multiple powertrains.
In addition to product displays and launches, 'Truck Utsav' will host technical sessions and panel discussions, offering insights into the latest trends, technologies, and regulatory changes in the commercial vehicle industry. The event will also highlight the company's commitment to driver welfare, safety, and skill development.
Tata Motors will showcase various initiatives and training programs designed to enhance the skills and well-being of truck drivers, an essential part of the industry.