Reise Moto launches a new range of tyres in India

The trailR series has been designed for off-roaders, while the tourR is designed for the relaxed adventurer who wants to munch miles on the go.

Reise Moto, a Mahansaria Group division, has announced the launch of their premium two-wheeler tyre brand 'Reise' in India. Reise Moto is bringing a wide range of technologically superior products for two-wheeler customers in India, thanks to access to Mitas' European technology. In Phase 1, the company launched 26 SKUs under the Reise brand, divided into six sub-brands: trailR, tourR, traceR, and troopR for motorcycles, and tripR and twistR for scooters.

Reise was designed in Europe and engineered in India for the growing segment of premium two-wheeler customers in India. The company's main goal is to bridge the demand gap for international quality tyres for Indian roads. The first and ongoing goal is to elevate and deliver a world-class riding experience, encouraging and inspiring Reise riders to take on new roads with confidence and the desire to ride more.

The trailR series has been designed for off-roaders, while the tourR is designed for the relaxed adventurer who wants to munch miles on the go. The TraceR series are racetrack-inspired sticky road tyres for corner carvers, while the troopR series caters to commuters. The tripR series are touring tyres for longer distances and the twistR series are for quick spins in and around the city.

All Reise tyres are subjected to 182 rigorous assessments, including subjective and objective outdoor testing, to validate product performance by professional test riders. India is one of the world's largest two-wheeler manufacturers.

Mahansaria Group has partnered with European brand Mitas to manufacture two-wheeler tyres and has entered into a 76:24 joint venture with Mitas to establish a 30+ acre greenfield state-of-the-art manufacturing facility in Saykha, Gujarat, India. The plant produces two-wheeler tyres under the Mitas brand for European and North American markets, as well as Reise for the Indian domestic market.

Reise Moto plans to create a brand which does experiential initiatives such as the off-road training academy and backcountry trails for encouraging and engaging with the two-wheeler 'touring' and 'adventure' enthusiasts in India, in addition to offering the widest range of international quality tyres for the Indian market.

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