Michelin India Expands Aftermarket Presence with Two New Stores

Key Highlights:

• Michelin India inaugurated two premium dealerships in Lajpat Nagar, Delhi, and Sector-52, Noida.
• The stores aim to enhance customer experience with advanced technology and high-quality services.
• BK Tyres in Lajpat Nagar, a modernized store with over 50 years of legacy, offers a range of premium tyres and alloy wheels.
• Resham Tyres in Noida focuses on cutting-edge services like alignment, balancing, and fitting with state-of-the-art equipment.
• Michelin plans to expand its footprint in India with more dealerships, focusing on innovation and premium customer satisfaction.

French tyre manufacturer Michelin has expanded its presence in India's aftermarket sector by opening two new premium stores in Delhi and the National Capital Region (NCR). The company has opened two advanced dealerships in South Delhi's Lajpat Nagar market and Sector-52, Noida, designed to offer a superior customer experience.

Next-Generation Dealerships

Michelin inaugurated the new outlets in collaboration with trusted tyre dealers BK Tyres and Resham Tyres. The stores are equipped with advanced technology and cater to the growing demand for premium tyre services in India. This move aligns with Michelin's strategy to strengthen its footprint in the country while focusing on innovation and customer satisfaction.

BK Tyres, Lajpat Nagar

The South Delhi store, operated by BK Tyres, spans 1,500 square feet and is a modern transformation of one of Michelin’s oldest dealerships in India. With over 50 years of legacy, the store now offers a different types of Michelin’s premium tyres, alloy wheels, and 4x4 options. Its strategic location and customer-centric design promise an elevated experience for vehicle owners.

Resham Tyres, Sector-52, Noida

In Noida, the new dealership is managed by Resham Tyres, a well-known tyre dealer in the region. The store provides advanced services, including alignment, balancing, and fitting, with state-of-the-art equipment. The outlet aims to set a new benchmark in tyre retail by blending technical precision with excellent customer service.

Commitment to Growth

Shantanu Deshpande, MD of Michelin India, emphasized the company’s focus on expanding its presence and delivering exceptional solutions. "These new dealerships reflect our commitment to quality, innovation, and customer satisfaction," he said. 

Michelin India plans to open more dealerships in key markets across the country to enhance customer experience and promote sustainability.

About Michelin India

Michelin operates a manufacturing plant in Tamil Nadu, located 50 km north of Chennai at SIPCOT Thervoy Kandigai Industrial Park. The facility spans 290 acres and focuses on producing radial truck and bus tyres. In 2009, Michelin signed an MoU with the Tamil Nadu government to establish the plant. By the first quarter of 2014, the plant began commercial production of radial truck tyres. The project involved over 700 people, including 350 Indian employees who received training in 12 countries. 

The facility required the installation of 4,500 tonnes of machinery and 280,000 meters of cable. Michelin has implemented its “Green Factory” concept at the Chennai plant. As part of this program, over 6,000 saplings have been planted on-site to promote environmental sustainability. The plant continues to play a key role in supporting Michelin’s operations in India.

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CMV360 Says

Michelin’s new stores show its commitment to providing better tyre services for Indian customers. With modern facilities and trusted dealers, these outlets are expected to offer a great experience. Expanding in metropolitan areas like Delhi and Noida is the best way to reach more customers and strengthen its position in India.