By Priya Singh
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Updated On: 27-Sep-2023 10:59 AM
Mahindra & Mahindra's Bolero MaXX Pik-Up range has achieved a significant milestone by reaching a production of 1 lakh vehicles in record time.
The All-New Bolero MaXX Pik-Up series has always been on the front edge of innovation, introducing numerous industry firsts. The IMAXX telematics solution provides extensive connectivity features, allowing organizations to efficiently monitor and manage their fleet.
Mahindra & Mahindra (M&M), the manufacturer of India's premier pickup truck, announced a great milestone for its All-New Bolero MaXX Pik-Up range.
In just 16 months, the company has produced 1 lakh units, setting a record in the commercial load market. On August 10, 2022, the firm launched the Bolero Maxx Pik-Up City, which contributed significantly to this achievement.
Mahindra debuted a series of eight different models in April 2023, in an unprecedented step in the commercial vehicle industry. This range added new variants to the CITY and HD series, catering to a variety of weights and cargo lengths.
"Achieving the 1 lakh production milestone in such a short period is a clear reflection of our customers' trust and confidence. We are excited to provide them with a pick-up range that is both technologically innovative and very adaptable," stated Nallinikanth Gollagunta, CEO - Automotive Division, Mahindra & Mahindra.
The company's unwavering commitment to understanding and meeting the specific needs of the Indian market has enabled it to improve the customer experience in the commercial vehicle segment.
The Mahindra Bolero MaXX Pik-Up Pick-Up Truck is a versatile vehicle designed for tough tasks and challenging terrains. With its rugged body type and strong chassis, it offers durability and stability. Equipped with a 65 HP powerful engine and 195 Nm Nm torque output, it provides impressive towing capacity and acceleration.
The All-New Bolero MaXX Pik-Up series has always been on the front edge of innovation, introducing numerous industry firsts. The IMAXX telematics solution provides extensive connectivity features, allowing organizations to efficiently monitor and manage their fleet.
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The range also has height-adjustable seats for greater driver comfort, corner lights for improved visibility, a large 10-foot luggage area (3050mm), and strong 7R16 tyres for tough terrain. Furthermore, to meet a broader range of customer needs, the range includes the City, HD Range, and both Diesel and CNG variants.
Mahindra has sold over two million Pik-Up units since the brand's inception. Its vehicle range is ideally adapted to the country's logistics needs, making it the backbone of the country's last-mile logistics network.
The achievement of producing 1 lakh Bolero MaXX Pik-Up vehicles in such a short span of time is a result of Mahindra's commitment to quality and efficiency in manufacturing. Mahindra & Mahindra is set to continue its journey of success in the automotive industry, ensuring that the Bolero MaXX Pik-Up remains a trusted partner for businesses across the nation.