Mahindra & Mahindra Launches Upgraded Variants of Bolero MaXX Pik-Up Range

Discover Mahindra & Mahindra's latest innovation with the launch of new variants in the Bolero MaXX Pik-Up range, featuring enhanced customer comfort through air conditioning and 14 new iMaxx app features.

Mahindra & Mahindra Ltd. (M&M), the market leader in Small Commercial Vehicles (SCVs) in India, has proudly announced the launch of new Bolero MaXX Pik-Up range variants. The new additions boast air conditioning, accompanied by 14 new features accessible through the iMaxx app.

Since its debut, the Bolero MaXX range has achieved significant milestones, surpassing 1.4 Lakh units sold and achieving the 1 Lakh production milestone in record time, setting a new benchmark in the small commercial vehicle segment. Notably, M&M's remarkable feat of delivering the highest number of units in a single day has earned recognition in the esteemed India Book of Records.

The Bolero MaXX Pik-Up range stands out for its compact and versatile design. It sets new standards in payload capacity, fuel efficiency, safety, and overall driving experience.

Nalinikanth Gollagunta, CEO of the Automotive Division at Mahindra & Mahindra Ltd., expressed his enthusiasm about the launch, stating, "With its robust build, impressive payload capacity, and unmatched reliability, the Bolero MaXX Pik-Up has become a trusted companion for businesses and individuals alike."

He emphasized the significance of the new air conditioning feature, reaffirming the company's dedication to meeting customer needs and enhancing their comfort and convenience.

Also Read: Mahindra & Mahindra Posts Strong Growth in Standalone Net Profit

Performance and Comfort

The Bolero MaXX Pik-Up series runs on Mahindra's advanced m2Di engine, giving you the choice between diesel and CNG options.

It comes with a new design that delivers power and torque ranging from 52.2 kW/200 Nm to 59.7 kW/220 Nm.

With payload capacities spanning from 1.3 tons to 2 tons and a cargo bed length of up to 3050 mm, it ensures exceptional loadability for transporting goods.

Features and iMAXX

The new iMAXX update brings 14 new features to improve the vehicle management system. These upgrades build on what was already great about the Bolero MaXX.

Comfort Features

Packed with features such as CMVR-certified D+2 seating, height-adjustable driver seats, turn-safe lamps, and redesigned interiors and exteriors suitable for both city and highway applications, the Bolero MaXX Pik-Up range prioritises comfort and functionality.

Adding integrated air conditioning with a heater and demister makes driving even more comfortable. It ensures optimal comfort for all your journeys.

Enhanced Efficiency

Key advancements in the latest updates include:- Geofence-based campaigning: This feature enables targeted outreach by setting virtual boundaries, ensuring messages reach the right audience in specific locations.- Driver Cum Owner feature: Streamlines operations by allowing drivers to also function as owners, enhancing efficiency and accountability within the system.- My MaXX Score: Provides drivers with valuable performance insights, helping them improve their driving habits and overall efficiency.- Dedicated profiles for fleet managers: Enhances control by providing them with specialized profiles, allowing for better management and oversight of the fleet.

Safety and Efficiency

Moreover, the system's newest alerts prioritize both vehicle safety and efficiency, including alerts for aggressive acceleration, abrupt braking, sharp cornering, and fuel theft detection. These features will enhance safety and will contribute to reducing maintenance costs and improving overall efficiency.

Price of Bolero MaXX Pik-Up Range in India

Market Impact

The iMAXX feature has become a big hit, with more than 30,000 vehicles now using it. Regular updates, like Fastag integration and expense management, keep users interested and using the app longer. This makes it a crucial tool for managing fleets effectively.

CMV360 Says

The launch of these enhanced variants demonstrates Mahindra & Mahindra's commitment to innovation and customer-centricity, positioning the Bolero MaXX Pik-Up range as a preferred choice for commercial and personal use.

With its blend of rugged performance and modern amenities, the Bolero MaXX Pik-Up range continues to set new benchmarks in the pickup trucks segment, promising an unparalleled driving experience for its users.