Force Motors Shocks Industry with 59% Sales Growth - Here’s What Drove It


By Robin Kumar Attri

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Updated On: 04-Dec-2025 04:36 AM


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Force Motors posts 59% domestic sales growth in November 2025, driven by strong Urbania and Trax demand, rural mobility boost, and steady Traveller and Monobus performance.

Key Highlights

Force Motors has announced a strong sales performance for November 2025, recording a 59% year-on-year growth in domestic wholesale volumes. The company sold 2,765 units, compared to 1,736 units in November last year. This marks one of its strongest monthly performances, driven by rising rural mobility needs and strong customer trust.

Urbania and Trax Drive Strong Growth

The company said the growth was mainly led by its Urbania and Trax platforms. Both models now contribute a larger share to the total sales mix.

The Trax platform saw a major boost after the recent GST adjustments on rural mobility vehicles, making them more affordable. This has increased replacement demand, especially across rural and semi-urban regions.

Overall Wholesale Volumes Up 53%

Force Motors total wholesale volumes, including exports, reached 2,883 units in November, showing a 53% increase.

However, exports declined by 21% to 118 units, which the company said was due to usual month-to-month variations in international shipment schedules.

The company also confirmed that it has discontinued production of three-wheelers and tractors to focus on core vehicle platforms.

Steady Growth in FY2025 (April–November)

From April to November 2025, Force Motors posted a 23% rise in domestic wholesales year-to-date, showing consistent progress throughout the fiscal year.

Strong Performance From Traveller and Monobus

The company’s long-standing Traveller platform continues to maintain stable volumes with steady YTD growth. Meanwhile, the Monobus is gaining momentum due to higher demand from institutional buyers and state transport departments, making it another strong pillar in Force Motors mobility portfolio.

Company Leadership Speaks on Growth

Prasan Firodia, Managing Director of Force Motors, said the latest numbers reflect strong customer confidence in the company’s vehicle range. He also noted that despite fluctuations in export shipments, Force Motors continues to maintain a resilient growth path backed by rising domestic demand.

About Force Motors

Established in 1958, Force Motors operates five manufacturing plants across India and employs over 10,000 people. The company manufactures vehicles, engines, and components for both domestic and international markets. It also partners with Mercedes-Benz and BMW to produce engines in India.
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CMV360 Says

Force Motors has delivered an impressive performance in November 2025 with strong domestic demand for its Urbania, Trax, Traveller, and Monobus platforms. The company’s focus on rural mobility, improved affordability through GST updates, and rising institutional demand helped push sales upward. Despite export fluctuations, Force Motors continues on a stable growth path and remains a key player in India’s commercial mobility sector with a strong product lineup and widespread market presence.