CEAT Tyres Sets New Standard by Winning Deming Grand Prize

The Deming Grand Prize is awarded to organizations that have won the Deming Prize and have maintained and improved their Total Quality Management (TQM) practices for more than three years.

Ceat, one of India's biggest tyre manufacturers, has been awarded the renowned Deming Grand Prize, making it the world's first tyre brand to get this honour in 2023.

The Union of Japanese Scientists and Engineers (JUSE) presents the prize, which is one of the world's most renowned quality honours. The prize is also a boon for the Indian tyre industry, demonstrating that Indian firms can compete with the best in the world.

The Deming Grand Prize is awarded to organizations that have won the Deming Prize and have maintained and improved their Total Quality Management (TQM) practices for more than three years. Ceat has been on the TQM road for almost 15 years, and in 2017, it became the first tyre firm outside of Japan to receive the coveted Deming Prize.

The tyre manufacturer received the Deming Grand Prize for its success in Total Quality Management (TQM), a management technique that focuses on the continual development of all parts of an organization with the goal of providing consumers with the greatest quality products and services. It demonstrates that TQM is a realistic and effective management method.

The Deming Grand was established in 1969 and is one of the awards given by the Union of Japanese Scientists and Engineers (JUSE) for achievement in Total Quality Management (TQM). Ceat claims to be one of 33 firms in the world to receive this honor, and the only tyre brand on a global scale.

'Winning this award reflects our robust business systems and processes, which contribute to the creation of highly trustworthy and dependable products and services every time. This is accomplished through the participation of all employees and stakeholders, making it a true partnership,' said Arnab Banerjee, MD & CEO of CEAT.

The organization always provide new and better products that fulfil the needs of its clients. It is also committed to providing exceptional customer service and has a solid track record of rapidly and efficiently resolving consumer difficulties.

"We are deeply honoured by the Deming Grand Prize," said Anant Goenka, Vice Chairman of CEAT.

This award demonstrates the firm's dedication to excellence. This accomplishment motivates the company to continue dominating the global tyre manufacturing sector by focusing on quality and customer satisfaction.