By Priya Singh
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Mahindra farm implements such as rotavators, ploughs, backhoe loaders, and combine harvesters have assisted farmers in dealing with manpower shortages, increasing efficiency, lowering farm operating costs by 50%, and achieving high production.
Mahindra farm implements such as rotavators, ploughs, backhoe loaders, and combine harvesters have assisted farmers in dealing with manpower shortages, increasing efficiency, lowering farm operating costs by 50%, and achieving high production.
The Mahindra tractor had its best financial year in 2023. The Mahindra tractor sales figures for FY'23 reflect an upward trend. Furthermore, the company sold 407545 units. Through this, the company reached a new milestone in the farm machinery division. Furthermore, and most crucially, Mahindra successfully sold 27000+ rotavators in FY '23, the best rotavator sales rate in India’s history.
There are several aspects that contribute to the popularity of Mahindra farm equipment among Indian farmers. They won the hearts of Indian farmers through collaboration with companies such as Turkey, Mitsubishi, and Europe, as well as the delivery of technology-driven implements in India. In addition, they have also succeeded in inventing innovative farm machinery for potato planting, baling, spraying, paddy transplanting, and other tasks.
Thus far, Mahindra farm implements such as rotavators, ploughs, backhoe loaders, and combine harvesters have assisted farmers in dealing with manpower shortages, increasing efficiency, lowering farm operating costs by 50%, and achieving high production in a short period of time.
In India, the best agricultural implement is the Mahindra Mahavator. This implement's use and structure are the most professional and complicated. This implementation of tractors in India is the most efficient and significantly decreases farmers' workload. Farmers must do a variety of functions and tasks in order to manage their entire agricultural fields and farmlands, and the Mahindra Mahavatar in India is the ideal implement for this.
Mr Don Lewis, the head of sales for Mahindra FES, reacted to this, saying, "A proud moment in the Mahindra Farm Division & Farm Equipment team's collaborative efforts and outcomes. We are making a difference in Indian agriculture by working together."
They also provide a diverse selection of tractor equipment and self-propelled agricultural machinery for land preparation through post-harvest, allowing farmers to obtain the required outcomes in less time.
Furthermore, they offer spare parts and timely after-sales care to their clients, which adds value to the relationship. Additionally, Mahindra Tractor has partnered with several well-known finance providers to offer buyers up to 80% standalone financing on tractor implements/farm machinery and self-propelled farm machinery.
As a result of the aforementioned qualities and services offered by Mahindra tractors, the brand has grown in popularity and reliability among farmers. So far, Mahindra has lived up to farmers' expectations, proving to be India's most trusted tractor brand.