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Swaraj Tractors partners again with MS Dhoni to promote modern farming, connect with youth, and support Indian agriculture.
Key Highlights:
Swaraj Tractors renews partnership with MS Dhoni.
Dhoni is also a passionate farmer and tractor user.
The brand aims to attract young and tech-savvy farmers.
New campaigns to feature advanced tractor features.
Focus on promoting modern and trusted farming solutions.
Swaraj Tractors, a well-known name in the Indian tractor industry and part of the Mahindra Group, has once again teamed up with cricket legend MS Dhoni as its brand endorser. This renewed partnership highlights the brand’s strong commitment to providing modern and easy-to-use solutions for Indian farmers.
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MS Dhoni has been connected with Swaraj Tractors since June 2023. Over the years, this bond has grown stronger. He is not only a brand ambassador but also a passionate farmer himself. His real-life farming experience and love for agriculture make him the perfect choice to represent the brand.
Through this partnership, Swaraj aims to connect with more young and progressive farmers. Dhoni’s presence encourages farmers to try new technologies that make farming easier and more productive.
Gaganjot Singh, CEO of Swaraj Division at Mahindra & Mahindra Ltd., said:
“We are delighted to continue our partnership with MS Dhoni, whose values resonate deeply with Swaraj’s mission of driving agricultural innovation. Dhoni’s endorsement reinforces our commitment to empowering farmers and inspiring the next generation to adopt advanced mechanization solutions.”
MS Dhoni also expressed his happiness about continuing his association with Swaraj Tractors:
“Farming is not just a passion for me—it’s a way of life. Swaraj has been a trusted partner in my agricultural journey, helping me tackle challenges with confidence. I am proud to continue working with a brand that strives to make a meaningful difference in farmers lives and contribute to the progress of Indian agriculture.”
As part of the renewed collaboration, MS Dhoni will be seen in Swaraj Tractors upcoming advertising campaigns. These campaigns will focus on the brand’s latest tractor models, smart features, and the benefits they bring to farmers across India.
This move is expected to build the brand’s connection with farmers further and strengthen their trust in Swaraj Tractors.
With MS Dhoni on board once again, Swaraj Tractors continues its mission to support farmers with modern tools and solutions. This partnership is not just about promotion, it’s about building a better and more advanced future for Indian farming.
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The renewed partnership between Swaraj Tractors and MS Dhoni highlights their shared commitment to empowering Indian farmers. With Dhoni’s influence and farming background, Swaraj aims to promote modern agricultural solutions, connect with young farmers, and continue building trust among India’s farming community for a better and progressive agricultural future.